Innovation3: Risk & Failure — Stacy Spencer
Here are some key points from Stacy Spencer out of New Direction Christian Church:
- “Your brand is what other people think of you.”
- “We were the hoochie-mama church.”
- “We wanted to go after people nobody else wanted — the people Jesus wanted.”
- “You gotta be who God called you to be.”
- “You can become maintenance-driven instead of mission-driven.”
- “Don’t forget who you are and whose you are.”
- “We need to wrestle with God again and stop wrestling with church folk.”
- “We promise more in the showroom than you have in the stock room.”
- Can people feel it when they drive to your church’s part of town? Is our area ours?
- “Build people, not buildings.”
- Stacy keeps referring to our “zag” — I like that. “We zag when others zig.”
- “God will make a way out of no way.”
- “I don’t need to show people how smart I am, I need to show people how good God is.”
- “We gotta protect our brand.”
- “You don’t need to be a megachurch; you just need to be faithful in one thing.”

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